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Mikael Klintman

Mikael Klintman

Professor

Mikael Klintman

Framing sufficiency : Strategies of environmental non-governmental organisations towards reduced material consumption

Author

  • Ola Persson
  • Mikael Klintman

Summary, in English

The efficiency approach of moving towardssustainable consumption throughmainlytechnological solutions, which dominatesenvironmental policymaking, has overallfailed to reduce the adverse environmental impacts caused by unsustainable consumption patterns. Increasingly, it is recognized that efficiency needs to be coupled with sufficiency, which aims to reduce the absolute levels of consumption. While the public policy realm continues to be linked to the efficiency approach,environmental non-governmental organisations (ENGOs) have an importantrole in promoting sufficiency-oriented lifestyles and culture. Through interviews, participant observations and a media review, campaign strategies that ENGOs have applied to promote sufficiency in material goods through less use, increased care and maintenance of products are analysed. This paper contributes with insights as to how sufficiencyactivitiescan attracta broader target group,but also the various challenges and contradictionsresulting from this process. To explain these challenges and contradictions, the paper creates a conceptual distinction between market and non-marketbased sufficiency activities.The distinction elucidateshow ENGOs are promoting activities ranging from those that can be applied within the current market arrangements,to those elevatingsocial relations and non-commercial values beyond market-exchange,in ordertogain cultural resonance.

Department/s

  • Sociology

Publishing year

2022

Language

English

Pages

515-533

Publication/Series

Journal of Consumer Culture

Volume

22

Issue

2

Document type

Journal article

Publisher

SAGE Publications

Topic

  • Sociology

Keywords

  • Sufficiency
  • Consumption
  • sustainability assessment
  • Sustainable consumption
  • Civil society organizations

Status

Published

Project

  • MISTRA SUSTAINABLE CONSUMPTION: From niche to mainstream (Phases 1 & 2)

ISBN/ISSN/Other

  • ISSN: 1741-2900