Citizen-Consumers and Evolution: Reducing Environmental Harm through Our Social Motivation
This book reflects upon and critiques the potential of citizen-consumer's to alter their natural consuming habits and to 'shop ethically, 'care for the environment' and 'think glocally' so as to reduce environmental harm. Developing a substantial challenge to the existing accepted theories, this book sets out a groundbreaking approach to understanding citizen-consumer behavior, by forging a productive alliance between environmental sociology and evolutionary theory, arguing that is is social motivation rather than rational choice in a traditional sense that is the driving force behind human agency. Recognizing the importance of social motivation is essential as a basis for the advancement of sustainable development and adaptation of the norms and practices of citizen-consumers, markets, and politics.
- Sociology (excluding Social Work, Social Psychology and Social Anthropology)
- environmental sociology
- environmental problems
- evolutionary theory
- sociology of consumption
- green consumption
- LETS 2050
- Sustainable Store
- ISBN: 9781137276797
Sociologist with a broad, human scientific interest in social, economic and evolutionary dimensions of environmental and health related problems.