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Mass Consumption and Political Consumerism

  • Magnus Boström
  • Mikael Klintman
  • Magnus Boström
  • Michele Micheletti
  • Peter Oosterveer
Publishing year: 2018-08-10
Language: English
Publication/Series: The Oxford Handbook of Political Consumerism
Document type: Book chapter
Publisher: Oxford University Press

Abstract english

This chapter focuses on the relation between mass consumption and political
consumerism. Mass consumption concerns the omnipresent role of consumption in
contemporary societies with associated problems of excessive resource use in current
practices of consumption. The late modern context and forces of mass consumption can both trigger and prevent political consumerism as well as shape its outcome. The chapter offers a literature review that addresses both examples of alternative consumption (e.g., buycotts) and various kinds of anticonsumption, which involve politically motivated ambitions to cut down on consumption. The chapter addresses how mass consumption activates political consumerist potentials, including sentiments towards anticonsumption. It furthermore shows how mass consumption makes people unable to link consumption to political considerations. Finally, the chapter analyses possibilities and difficulties in transforming niche political consumerist initiatives to the mainstream in a society that is dominated by mass consumption.


  • niche
  • mainstream
  • political consumption
  • mass consumption
  • sustainable consumption
  • anti-consumption


  • ISBN: 9780190629038
Mikael Klintman
E-mail: mikael [dot] klintman [at] soc [dot] lu [dot] se



+46 70 284 55 48

+46 70 284 55 48


Sociologiska institutionen, Paradisgatan 5, Hus G, Lund


Sociologist with a broad, human scientific interest in social, economic and evolutionary dimensions of environmental and health related problems.

Department of Sociology
Lund University
Visiting address: Sandgatan 11, House G, Lund
Postal address: Box 114 , SE-221 00 LUND, SWEDEN
Telephone: Student Office +46 46-222 88 44, Lund University Switchboard +46 46-222 00 00

Faculty of Social Sciences