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Photo of Naja Yndal-Olsen

Naja Yndal-Olsen

Doctoral student

Photo of Naja Yndal-Olsen

Landscapes of Hybrid Activism : ‘New Welfarism’ Revisited in the Case of the Danish ‘Turbo Chicken’ Campaign

Author

  • Naja Yndal-Olsen

Editor

  • María R. Carreras
  • Marie Leth-Espensen
  • Lena Lindström
  • Tobias Linné
  • Gina Song Lopez
  • Naja Yndal-Olsen

Summary, in English

This chapter explores the Danish case of a years-long campaign to phase out the “production” of the fast-growing industrial chicken breed, Ross 308. Core differences between welfarism, new welfarism, and abolitionist positions of rights and liberation are outlined - and it is investigated how activists navigate the tensions between these approaches in practice. The case makes visible a tangled terrain of hybrid activism, which is more nuanced and complex than scholarly debates on the classic “welfare-abolitionist divide” tend to reflect. Finally, the chapter suggests how academic research could contribute to a more multifaceted dialogue within activist milieus about effectiveness and social change.

Department/s

  • Sociology

Publishing year

2024-08

Language

English

Pages

85-101

Publication/Series

The Lund Critical Animal Studies Collection

Volume

1

Issue

1

Document type

Book chapter

Publisher

Lund University (Media-Tryck)

Topic

  • Other Social Sciences

Keywords

  • Activism
  • Activist strategies
  • Animal advocacy
  • Food system change
  • Consumption
  • Animal Rights
  • Animal Liberation
  • Social movements
  • Critical Animal Studies
  • Veganism
  • Chicken production

Status

Published

ISBN/ISSN/Other

  • ISBN: 978-91-89874-46-6
  • ISBN: 978-91-89874-47-3