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Bild på Shai Mulinari. Privat bild.

Shai Mulinari

Docent och Forskare

Bild på Shai Mulinari. Privat bild.

Regulating Pharmaceutical Industry Marketing: Development, Enforcement and Outcome of Marketing Rules

Författare

  • Shai Mulinari

Summary, in English

This essay reviews work in sociology and cognate fields regarding pharmaceutical marketing and its regulation. In particular, it considers how this literature contributes to a better understanding of the process of pharmaceuticalization, defined as “the translation or transformation of human conditions, capabilities, and capacities into opportunities for pharmaceutical intervention.” The review addresses two research areas that offer productive avenues of investigations of the marketing-regulatory nexus in the context of pharmaceuticalization. The first concerns the sociopolitical mechanisms underlying development and enforcement of marketing rules. The second considers the impact of rules and enforcement schemes on corporate marketing practices and, consequently, on the shaping of pharmaceutical markets and health.

Avdelning/ar

  • Sociologi

Publiceringsår

2016

Språk

Engelska

Sidor

74-86

Publikation/Tidskrift/Serie

Sociology Compass

Volym

10

Issue

1

Dokumenttyp

Artikel i tidskrift

Förlag

John Wiley and Sons

Ämne

  • Sociology (excluding Social Work, Social Psychology and Social Anthropology)
  • Public Health, Global Health, Social Medicine and Epidemiology

Status

Published

Projekt

  • The dilemma of the swine flu vaccine

ISBN/ISSN/Övrigt

  • ISSN: 1751-9020