The browser you are using is not supported by this website. All versions of Internet Explorer are no longer supported, either by us or Microsoft (read more here: https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Please use a modern browser to fully experience our website, such as the newest versions of Edge, Chrome, Firefox or Safari etc.

Photo of Shai Mulinari. Private photo.

Shai Mulinari

Associate Professor | Senior Lecturer

Photo of Shai Mulinari. Private photo.

Regulating Pharmaceutical Industry Marketing: Development, Enforcement and Outcome of Marketing Rules

Author

  • Shai Mulinari

Summary, in English

This essay reviews work in sociology and cognate fields regarding pharmaceutical marketing and its regulation. In particular, it considers how this literature contributes to a better understanding of the process of pharmaceuticalization, defined as “the translation or transformation of human conditions, capabilities, and capacities into opportunities for pharmaceutical intervention.” The review addresses two research areas that offer productive avenues of investigations of the marketing-regulatory nexus in the context of pharmaceuticalization. The first concerns the sociopolitical mechanisms underlying development and enforcement of marketing rules. The second considers the impact of rules and enforcement schemes on corporate marketing practices and, consequently, on the shaping of pharmaceutical markets and health.

Department/s

  • Sociology

Publishing year

2016

Language

English

Pages

74-86

Publication/Series

Sociology Compass

Volume

10

Issue

1

Document type

Journal article

Publisher

John Wiley & Sons Inc.

Topic

  • Sociology (excluding Social Work, Social Psychology and Social Anthropology)
  • Public Health, Global Health, Social Medicine and Epidemiology

Status

Published

Project

  • The dilemma of the swine flu vaccine

ISBN/ISSN/Other

  • ISSN: 1751-9020